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ABOUT ASMI

Asmi Diamond Jewellery was originally introduced by the Diamond Trading Corporation (DTC) in the year 2002 & was subsequently handed over to Gitanjali Gems Limited.
Asmi in Sanskrit means “I AM”, stands for the woman with a distinct identity. Asmi signifies the spirit of the modern Indian woman who is aware of her inner strength and has repeatedly proven that she can excel in any field she chooses.


Asmi caters to the woman of substance & satisfies her mind for rewards recognition, evolving continuously to suite her style & personality; Asmi jewellery has a contemporary delicate and feminine look that is distinctly evocative of strength & grace.
In brief Asmi is for the woman of spirit.


Brand ASMI


BRAND MISSION


To empower the women and applaud her for various achievements in her lifetime.


BRAND STRATEGY


To promote the attitude of self-reward and maximize occasions of self purchase.


BRAND VALUES


Authenticity, Affordability, Accessibility.


BRAND PERSONALITY


Expression of power of feminity, reflection of confidence, attitude and the inner spirit of a woman.


BRAND AMBASSADOR


Asmi is endorsed by former Miss. World & Bollywood Superstar – Priyanka Chopra.


BRAND PROPOSITION


Commemorating a woman’s success and inspiring her to achieve higher goals.


BRAND TAGLINE


For the woman of spirit.


WHY ASMI ?
 
AFFORDABLE LUXURY


Asmi jewellery is priced very reasonably to make it affordable for our prospective customers who fall in the middle class & upper middle class categories.


DESIGNS


The design concept of Asmi Diamond Jewellery revolves around curvilinear forms that symbolize the inner fire of women.


MARKETING SUPPORT


Brand Asmi is advertised through all the major mediums like TV, Press, Magazines, Outdoors, Events, Exhibition, Local Activities, Sales Promotions, PR, Etc.


BACK-END SUPPORT


Asmi believes & offers a complete back-end support, to assist & advice all the channel partners in achieving their set targets & goals.


AVAILABILITY OF STOCK


Asmi assures timely delivery of stocks, whenever required.
Asmi is present in 750+ Retail Outlets pan India