Priyanka Chopra unveils the wedding collection by Asmi for the ongoing
‘The Great Indian Wedding Carnival’
New Delhi, 10th May, 2011
Asmi the first jewellery brand to address the needs of the new Indian woman unveiled its wedding collection at ‘Maya by GLL' store in association with Sehgal Brothers’ showroom located in South Ex-1, New Delhi. Adding glamour to this momentous occasion was bransd ambassador of Asmi - Priyanka Chopra, the ravishing beauty of Bollywood who unveiled the wedding collection for the ongoing The Great Indian Wedding Carnival.
The highlight for the afternoon was the uncut wedding designs marked for women asserting their identity. Asmi diamond jewellery offers some dazzling and elegant choices in this endeavour, with different collections that suits the auspicious wedding occasions. Indian woman is changing fast turning into a global citizen at par with her counterparts in the Western world. And none represents this better than the dashing and dazzling Priyanka Chopra, the new brand ambassador of Asmi wedding jewellery, who has scripted some of the biggest success stories among Indian women during the decade just gone by.
Speaking on the occasion Priyanka Chopra says, “I believe in myself and the brand is synonymous to what woman of today and I believe in. I feel great in endorsing the new wedding collection of Asmi as it identifies almost everything I stand for.”
Commenting on the launch, Mr. Hitesh Sardsana of Gitanjali said “It gives me immense pleasure to launch the new wedding collection by Asmi. The uniqueness of the jewellery is what sets it apart from others. The luxury designs talks on the modern Indian women.”
About Asmi
Asmi is one of India’s leading diamond jewellery brands launched initially by Diamond Trading Company (DTC) before being handed over to Gitanjali Group. The word ‘Asmi’ in Sanskrit means, ‘I Am’. Asmi signifies the spirit of the modern Indian woman who is aware of her inner strength and has repeatedly proven that she can excel in any field she chooses. Asmi caters to the women of substance & satisfies her mind for rewards recognition, evolving continuously to suite her style & personality. Asmi jewellery has a contemporary delicate and feminine look that is distinctly evocative of strength & grace. In brief Asmi is for the woman of spirit.