Gul Panag Inaugurates ASMI showroom in Atria Mall on the Eve of Christmas
ASMI ties-up with Gul’s forthcoming film “Turning 30”
Mumbai, December 24th 2010
ASMI, one of India’s leading diamond jewellery brands and owned by Gitanjali Group, opened an exclusive showroom in Atria Mall, Worli today, on the eve of Christmas. This is Asmi’s 8th flagship store in India and the first in Mumbai. The store was inaugurated by Bollywood Actress Gul Panag. ASMI is associated with her forthcoming Hindi film “Turning 30”.
The ASMI showroom located at Atria Mall, Worli spreads across 600 sq ft area showcasing a wide range of jewellery for the new Indian woman who has emerged as a Woman of Spirit. It has a contemporary delicate and feminine look that is distinctly evocative of strength and grace making it the ideal jewellery brand for self-reward and as a recognition of her myriad achievements.
The ASMI range has choices for every age, whether she is a young girl, one rising up the corporate ladder or a mature achiever who has scaled the peak of success. The collections on offer include the Graduate collection, the Corporate collection, the Wedding collection, the Pinnacle collection and the Zodiac collection.
The ASMI brand caters to today’s new age Indian woman by celebrating her social independence and respect. In line with its brand values, ASMI has chosen to tie-up with Gul Panag’s latest film “Turning 30!!!”. The film promises to take the audience on an adventurous journey with Gul Panag’s character Naina, an advertising professional and single woman, as she finds herself, discovers love and blossoms into a woman of substance.
Speaking on the occasion Pankaj Shah, CEO, ASMI said, “ASMI salutes the spirit of womanhood and appreciates all the hardships a woman goes through in balancing her work and family life. We are happy and confident that the new store in Atria Mall will be much appreciated by our loyal customers.”
Actress Gul Panag added, “I am glad to promote my movie through such an apt platform. Turning 30!!! is about a woman’s introspection & finally being proud of herself. ASMI is a brand which supports woman’s empowerment and the success she achieves against all
odds. I wish the entire team of ASMI & the new store a grand success and my fans Merry Christmas & a very happy New Year.”
Movie Synopsis
Turning 30!!! is Naina's story as she grapples with heartbreak, and a crisis in her advertising career in the face of her 30th birthday. And as she fights her anxiety and fears about being 30 years old, Naina realises there's a lot of growing up to be done. Set in the heart of urban Mumbai, Turning 30!!! is a humorous and heart-warming take on a single young woman's journey of finding herself, discovering love and blossoming into a woman of substance.
About ASMI
Asmi is one of India’s leading diamond jewellery brands launched initially by Diamond Trading Company (DTC) before being handed over to Gitanjali Group.
Asmi in Sanskrit means “I AM”, which stands for the woman with a distinct identity. Asmi signifies the spirit of the modern Indian woman who is aware of her inner strength and has repeatedly proven that she can excel in any field she chooses. Asmi caters to the women of substance & satisfies her mind for rewards recognition, evolving continuously to suite her style & personality. Asmi jewellery has a contemporary delicate and feminine look that is distinctly evocative of strength & grace. In brief Asmi is for the woman of spirit.
About Gitanjali Group
Gitanjali Group is one of the largest integrated diamond and jewellery manufacturers and retailers globally. It was the pioneer of jewellery branding in India, launching Gili in 1994, and owns most of the leading jewellery brands in the country including Asmi.
The Group`s activities are spread across the entire value chain from sourcing and processing rough diamonds to manufacturing, branding and retailing gold and diamond jewellery.