Priyanka Chopra dazzles at Gitanjali presents ‘Woman of Substance’ at Kingdom of Dreams
Also Launched ‘The Great Indian Wedding Carnival’
New Delhi, 10th May, 2011
The night was all pomp and show, at the Gitanjali present Woman of Substance showing at Kingdom of Dreams, India’s first live entertainment destination, saluting the Indian woman. Brand ambassador of Asmi Priyanka Chopra launched ‘The Great Indian Wedding Carnival’ and added to the glittering night to bring alive the essence of the quintessential Indian Wedding and the glittering aura of the traditional Indian bride.
The show saw women in different age groups defining the values of the brand Asmi which stands for Woman of substance. A spectacular fashion presentation by Ashima - Lina and some foot tappoing music by Parthiv Gohil left the audiesce spell bound.
Mr. Sushil sharma, Vice President-Business Development, Luxury Brands, Gitanjali Group said, “Asmi is all about the modern Indian women. Gitanjali has associated with Kingdom of Dreams to approach each milestone and acknowledge their success over the years.”
Mr. Anumod Gagan Sharma, Managing Director, Kingdom of Dreams added, “Since centuries the Indian woman has embodied grace and strength in her persona. Today we at Kingdom of Dreams have joined hands with Asmi to celebrate the spirit of substance of the Indian woman that travels through life in multifarious roles, with equanimity and grace.”
Couture designer duo, Ashima- Leena also added glamour and glitz to the carnival with their couture collection being showcased with a spectacular fashion presentation to celebrate coming together of their exquisite design collection with Gitanjali Group and Priyanka Chopra at the Kingdom of Dreams. The collection was inspired by the Indian royal, infused with new enthusiasms and interpretation of an extraordinary mélange of deep India jewel tones. Enriched with colours of mustards, emeralds, fuschia, crimson, deep blues and purples, the collection was the best of regal culture through centuries.
On the occasion Ashima Singh said, “It’s always wonderful to join hands with corporates like Gitanjali Lifestyle to go forward with our expansion plans.” Added Leena Singh, “The jewellery by Asmi is just apt for the collection we showcased today.”
About ASMI
Asmi is one of India’s leading diamond jewellery brands launched initially by Diamond Trading Company (DTC) before being handed over to Gitanjali Group.
Asmi in Sanskrit means “I AM”, which stands for the woman with a distinct identity. Asmi signifies the spirit of the modern Indian woman who is aware of her inner strength and has repeatedly proven that she can excel in any field she chooses. Asmi caters to the women of substance & satisfies her mind for rewards recognition, evolving continuously to suite her style & personality. Asmi jewellery has a contemporary delicate and feminine look that is distinctly evocative of strength & grace. In brief Asmi is for the woman of spirit.
About Kingdom of Dreams:
Kingdom of Dreams is a unique initiative by Great India Nautanki Company, a joint venture between Wizcraft International Entertainment, India’s foremost Entertainment and Communication Company and Apra Group of Companies. This ambitious concept will offer theme-based entertainment experiences of exceptional standards and promote Indian culture to Indians and visitors from across the globe.
Spread across of acres of land, Kingdom of Dreams has three distinct entertainment zones – Culture Gully, Nautanki Mahal, and Showshaa Theatre- each offering a unique proposition.